CSR is important for companies and for society

A more extensive answer to the questions on the European survey on CSR: the base for our points

5.6 Why would you say that CSR is important for companies?

Companies and economies cannot lead the market if they fail to respond to the major challenges facing society. Outstanding results are associated with the best operating methods. Moving towards a sustainable and socially responsible competitiveness is a particularly important challenge for the best companies and for countries that want to be leaders.

CSR is not a philanthropic approach but rather a central aspect of the business management of the most advanced companies around the world, because it reduces risks, improves competitiveness, allows for differentiation, and generates confidence in companies by stakeholders and society in general, owing to a greater ability to manage the intangible assets that add value to the company.

Corporate CSR commitments are beginning to demonstrate their potential for change and as a source of competitive advantage. CSR facilitate learn how to manage intangible assets that add value.

Socially responsible corporate behaviour may be highlighted as a central element for a sustainable economy in the twenty-first century.

We have to analyse critically the fact that we have generated a discourse of CSR designed mainly for listed companies and -despite many interesting things had been done by these- we should think on SMEs and avoid to simply extrapolate to these the model from the big ones. In al macro point of view, from EU o globally, MNC will always remain to be the focus. EC should give more relevance to regional powers to assure that the focus is also and mainly held on SMEs, clusters, territories...

 

5.7 Why would you say that CSR is important for society?

*To have confidence in companies. Expectations of society towards companies have changed and these need to change how they interact with the environment

*It's needed to develop a CSR linked closely to that competitive model we want for the country.

*Developing responsible private, public & social organizations it'll be possible to build a socially responsible territory or country

The expectations of society towards companies have changed and these need to change how they act and interact with the environment, noting that this is not a challenge to each particular business but a collective one as there are not successful companies in failed countries. It's needed to develop a CSR linked closely to that competitive model we want for the country.

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